Expressing an intent as a page
new
Browse and search pages
Category pages for large sites are often split into browse and search pages (understand the difference between browse and search pages).
Search intent
An intent makes explicit all the implicit assumptions a user typically has about a set of queries and all the implicit expectations about the results. We express an intent as entities in our knowledge graph. For any search, browse or other category page, the Similar.ai platform understands the full intent.
Expressing an intent as a page
We've released new functionality to translate the intent into the site structure, attributes and use a free text keyword for the remainder. This expresses an intent as a page on a site in the most idiomatic way possible.
Why is expressing an intent as a page useful?
Expressing an intent as a page is powerful for three use cases:
  • New pages are created at the right place in the site taxonomy and with the right refinement attributes
  • Existing search pages are redirected to the right place in the site taxonomy and with the right refinement attributes.
  • Existing search pages which have the same intent as a browse page are redirected there
This means a site can have fewer category pages which cover more of its relevant search intents.
Examples
For instance,
  • seat panda 4x4
    gets created as
    cars/uk/seat/panda/seat-panda-4x4
  • tamari enkellarsjes
    gets created as
    /kleding-dames/schoenen/q/tamari-enkellarsjes
  • audi a3 black edition in grey
    gets created as
    cars/uk/audi/a3/grey/audi+a3+black+edition+in+grey
  • canapés gris
    gets created as
    maison-meubles/canapes-salons/q/canapés+gris/