Publish internal linking quickly with no-code recipes
Internal Linking
What's painful about internal linking
We've talked to tens of different product-led SEO teams about their struggles with internal linking. We heard that
  • Without horizontal linking between categories, search engine users can't find the pages they love.
  • But publishing quality internal linking quickly is hard.
  • Focusing linking on the best user experiences is important: with demand, relevant inventory and easy ways to explore.
  • Orchestrating all that data for your pages is a data pipeline nightmare.
  • It can take months to get new internal linking modules live.
  • Once you're linking, it's hard to measure impact with the sensitivity & robustness SEO experiments require, fast enough to learn and iterate.
If these are problems with which you struggle, our data driven internal linking with functionality could be a game changer for your SEO team.
Internal linking with recipes
Recipes are simple no-code logic to filter your pages. You can choose which pages you'd like to link from or to and which pages you'd like boost inlinks for.
Linking ideas / strategy can include from, to and boost. For example:
  • link from influential pages with traffic to other pages
  • link to pages that answer unique user needs which have demand and therefor should rank
  • boost pages that rank lower down SERPs (say positions 4-15) but could do better
The Similar.ai platform also measures the impact any linking changes you implement. Allowing a test and learn approach
Simple server-side integration
Through our simple server-side API integration your page can query our API and get a list of anchor texts and destination URLs, optionally grouped into different blocks or modules and then render them. You might choose to render them:
  • For example as some footer links to help users navigate to products they want:
  • For example as part of a side navigation bar:
Internal linking recipe inspiration
For inspiration, here are some example recipes that our customers have used:
  • Link from influential pages to category pages that have relevant content
  • “Popular searches”: add an internal block that only links to very high demand pages with listings, and only links to the single best page on the site for that
  • “Related searches”: add an internal linking block that only links to pages which are topically very relevant, potentially at the expense of linking to pages with demand
  • Link from product detail pages (PDPs) to category pages that deserve to rank
  • Boost links to pages that rank 4-15 for transactional topics
  • Boost links to existing pages which Google hasn’t crawled in the last 12 months
You can read more about what makes recipes powerful HERE. And if you want to learn more, please request a DEMO.