Related Searches
Related searches adds links between category pages, such as search results pages or your main navigation taxonomy pages. Previously we were linking to relevant pages with demand. We've tweaked that algorithm: we maximise a combination of the following:
  • Important pages give more link equity to high potential pages: high demand pages get inlinks from important pages (a combination of traffic and demand)
  • Pages have the most relevant links: pages link to other pages with which they share the most intent
  • High demand pages get more links
The goal is to correlate internal page rank with demand. There are often trade-offs here. We visualise some of these. For instance, we show
  • A histogram of 'demand buckets', which target a set range of demand, and how many pages are in each:
  • What % of pages get how many InLinks
  • The average relevance by demand