Add images to related searches
Choose representative images for a page, then show them on the page for some of the related searches slots.
Add 3D models to the SERP
Hide local pages without demand
A lot of local pages have thin or duplicate content with the national category. Enable our pages to hide for local pages, so that only local pages for which there is demand are shown.
Tag classified listings (VIPs) with keywords
Tag VIPs (Listings or otherwise known as View Item Pages) with keywords, this would allow to build categories which previously didn't exist and increase abundance in other categories. Think of "fitness gadget". If the user does not include that keyword in their title, then the listing will never be found in search or Google for "fitness gadget" searches.
Identify what page type makes most sense for a new category page
For each new page for a classifieds site, determine what kind of page and what level in the site taxonomy makes most sense. Pages might include new browse (the part of the taxonomy which is immutable) or search results page. We might also recommend to create a new browse page.
Evaluating site structure options
Today, we generate new site structures, mapping to the current taxonomy, showing which pages to hide, which new pages to create and what to deduplicate. We show related searches on a page to flatten the site architecture. We should evaluate how good the site structure at maximising page demand, such as iterative random surfer for page rank, and use this to show relative benefits of different taxonomy options.